工作內容
Nestlé Health Science is a unique business within one of the world's largest global groups, with a legacy of decades in scientific research and innovation. We are more than 11,000 colleagues worldwide, united by the belief that advanced nutritional solutions can transform healthcare and improve lives.
Our mission is to redefine the role of nutrition in modern medicine. Through significant and sustained investment in research and clinical development, we collaborate closely with healthcare professionals to drive evidence-based approaches that elevate standards of care. Our solutions not only support patient recovery and well-being, but also shape how medical communities integrate nutrition into treatment and prevention strategies.
As part of Nestlé Health Science, you will influence both global and local medical marketing strategies, translating cutting-edge science into impactful programs that resonate with healthcare professionals and patients alike. Your work will help advance the understanding of nutritional therapy and its role in improving health outcomes worldwide.
Joining us means contributing to a global organization where scale, science, and strategy converge—making meaningful impact in healthcare, and shaping the future of nutrition on a global stage.
Roles & Responsibilities:
As a brand owner, you will lead the assigned categories by developing and executing integrated marketing strategies across ATL, BTL, digital, and HCP (Healthcare Professional) channels. You will drive category growth through a combination of strategic planning, operational excellence, and close collaboration with cross-functional teams, salesforce, agencies, and global counterparts.
Your scope of responsibility includes:
Strategic Marketing & Execution: Develop, implement, monitor, and evaluate integrated marketing strategies to achieve category objectives. Ensure alignment of media planning, consumer activations, PR communications, digital initiatives, and HCP engagement with overall business goals.
Medical & HCP Engagement: Plan and execute medical activities, including academic conferences, seminars, patient support activities and educational programs, to maximize HCP engagement and brand credibility. Collaborate closely with the sales team to design impactful healthcare projects that support sales objectives.
KOL & Expert Panel Management: Build and maintain strong relationships with medical KOLs and expert panels to enhance brand professionalism and scientific reputation.
Portfolio & Product Launch Management: Oversee product portfolio, prepare and execute new product launches, ensuring readiness across all channels.
Budget Planning & Optimization: Own category budget planning, allocation, and tracking. Optimize the use of financial and resource investments to maximize ROI and business impact.
Market & Competitive Intelligence: Monitor market trends, competitive dynamics, and customer insights. Identify business opportunities, adjust strategies proactively, and ensure sustainable growth.
Cross-functional & Global Collaboration: Lead cross-functional projects and ensure seamless coordination with internal teams, external agencies, and global stakeholders to achieve targets and deliver measurable results.
Performance & Reporting: Track category performance, monitor sales and financial metrics, and provide actionable insights to support strategic decisions.
More brand information: https://www.nestlehealthscience.com.tw/
工作說明
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工作縣市:臺北市
- 上班地點:台北市內湖區
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工作待遇:月薪70,000元以上
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上班時段:週休二日
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需求人數:1人
條件要求
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工作經歷:
5年以上
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學歷要求:學士
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科系要求:
商業及管理學科類
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專長需求:
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擅長工具:
- 具備駕照:
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其他條件:
https://www.104.com.tw/job/8x1iz