• Develop and strengthen the relationship between the brand and the leading journalists, press (traditional and digital), celebrities, stylists and opinion leaders, and to represent the brand image and values according to the brand guideline. • Set PR program to ensure relevance and positive brand exposure on all types of media and digital platforms. • Develop and communicate targeted press releases and seeding pitches while leading the proactive and reactive media/KOL engagement and measurement approach. • Create and maintain media/KOL lists, fostering positive relationships with key contacts and ensuring this list is continuously monitored and updated. • Support and respond to reactive sample loan and media requests, and work with internal stakeholders to provide the full support to the media, celebrities and stylists. • Take on initiatives to organize the press and KOL events, make sure the HQ guideline is matched, and maximise the post-event exposure and results. • Be responsible for tracking and analysing of media/KOL coverage and compiling reports on monthly basis. • Align with line manager to implement and execute other marketing and communications campaigns or projects. • Perform all other job related duties as assigned.
工作說明
工作縣市:臺北市
上班地點:台北市信義區
工作待遇:面議
上班時段:日班,
需求人數:1
條件要求
工作經歷:
5年以上
學歷要求:學士
科系要求:
英美語文相關
專長需求:
擅長工具:
Windows 10
具備駕照:
其他條件:
Requirement • Degree in Marketing Communication, Marketing, Mass Communication, Fashion Design or related discipline • Minimum 3 years’ experience in Fashion / Luxury Goods industry • Minimum 5 years’ experience in Public Relations / Communications / Marketing • PR agency experience would be a plus • Excellent organisation and communication skills • Proficient in both spoken and written English and Mandarin • Good team player, excellent interpersonal skills, planning and organization skills to multi-task in a fast-paced retail environment • Fun, vibrant & outgoing personality with great personal style • Keen sense of fashion and a passion for the fashion industry
