To execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors)
Manage the hotel’s daily marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and
Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions.
• To create and execute the hotel’s Annual Marketing Plan. • Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity. • To develop media contacts and organize media activities to promote good publicity and drive hotel awareness. • Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community. • Execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts. • Develop hotel and marketing collaterals according to Brand standards for promotions. • Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards.。 • Manage hotel image database from official hotel photos and event photos to use in hotel promotion. • Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database. • Monitor awareness of competitor marketing activities and use the information to in developing marketing strategies.
工作說明
工作縣市:嘉義縣市
上班地點:嘉義縣番路鄉
工作待遇:面議
上班時段:日班,
需求人數:1
條件要求
工作經歷:
3年以上
學歷要求:學士
科系要求:
無填寫
專長需求:
擅長工具:
Excel Outlook PowerPoint Word
具備駕照:
其他條件:
-Please provide English CV with Photo -Bachelor’s degree in Marketing, Mass Communications, Media or related field.
Expected to possess the following skills: • Demonstrated ability to interact with and present to customers, employees and third parties that reflects well on the hotel, owning company, the Brand and IHG. • Strong time-management skills and able to multi-task. • Strong writing skills in Chinese and English. • Proficient in the use of all Microsoft Office software.
