工作內容
【Responsibilities】
1. Social Media Marketing Management
■Monitor and optimize marketing campaigns on major social media platforms (e.g., Facebook, Instagram, TikTok).
■Analyze monthly social media performance and provide actionable recommendations to improve brand visibility, engagement, and conversion rates.
■ Collaborate with the design team to create and optimize ad creatives that align with brand positioning and attract target audiences.
■ Generate regular reports tracking key metrics (e.g., CTR, CPC, ROAS) and compare them with other marketing channels for continuous improvement.
2. Improving Ecommerce Operations Across Countries
■Optimize ecommerce operations across different countries to ensure smooth order processing, inventory management, and logistics in line with regional market needs.
■Coordinate and monitor pricing strategies, promotional activities, and product
listings for each country's market to ensure sales efficiency.
■Analyze user behavior and sales data from different regions and provide recommendations to improve localized customer experience and conversion rates.
■Work closely with subsidiaries or local ecommerce teams to ensure smooth operations and resolve any operational issues across markets.
3. Cross-Department Collaboration and Subsidiary Coordination
■Collaborate with global subsidiaries to adjust product listings, pricing, and marketing activities based on local market demands.
■Implementing AI Solutions: Research and implement suitable AI technologies and tools to enhance the efficiency of marketing asset production. Leverage AI for automation in areas like design, copywriting, and image processing to shorten the creative process while maintaining high quality and consistency.
■Regularly communicate with subsidiary ecommerce teams, coordinate resources, optimize inventory, and manage logistics to ensure seamless operations in each country.
■Provide market feedback to subsidiaries to help improve local ecommerce performance.
■Work with IT and customer service departments to resolve technical issues on ecommerce platforms and ensure smooth website functionality.
4. Data Analysis and Reporting
■Use tools like Google Analytics and social media analytics to track ecommerce business performance and generate detailed reports for senior management.
■Provide actionable insights based on data analysis to optimize sales performance in different regional markets.
工作說明
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工作縣市:臺北市
- 上班地點:台北市中正區
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工作待遇:面議
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上班時段:日班,
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需求人數:1
條件要求
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工作經歷:
7年以上
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學歷要求:學士
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科系要求:
市場行銷相關
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專長需求:
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擅長工具:
e-commerce
- 具備駕照:
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其他條件:
【Requirements】
1.Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
2.Experience:
■At least 5 years of experience in ecommerce management, with a focus on social
media marketing and international ecommerce operations.
■Experience managing social media campaigns and analyzing marketing
performance.
■Proven track record of optimizing ecommerce processes, pricing strategies, and
promotions across multiple countries.
3.Skills:
■Strong analytical skills with experience in using ecommerce and social media analytics tools (e.g., Google Analytics, Facebook Ads Manager).
■Excellent communication skills, with the ability to work effectively with teams across different regions and departments.
■Familiarity with ecommerce platforms (e.g., Shopify, Amazon, Shopee, Tmall) and their operational workflows.
■Proficiency in project management and the ability to manage multiple tasks across various teams and regions.
4.Languages: Proficiency in English; additional languages are a plus depending on regional markets.
5.Other:
■Ability to adapt to a fast-paced, dynamic environment and manage changing priorities.
■Strong problem-solving skills and attention to detail.